|Date:||Tuesday October 11 2016|
|Time:||7:00 pm – 9:00 pm|
|Location:||Arts Council of New Westminster The Gallery at Queen’s Park|
|Cost:||RCLAS Members $15; Non-members $25|
As a publicist, I wrote about and told other’s stories, including what made them experts and why the public should learn more about the people, their product and their businesses.
It wasn’t the same when it came to my writing. I felt uncomfortable telling my story. I was uncertain what to say about my writing skills and style, and hesitant to share more details about my charming, eccentric and funny characters.
One day a friend said, “How can you expect people to buy your stories if you don’t talk about your craft and your experience? You know yourself as a writer. You know your characters best. You know your story inside-out. Who will buy, read, sell and talk about your work? They need to believe in you the author, as much as your stories.”
It didn’t take me long to develop a simple strategy to create a marketing plan suitable for writers, including myself.
The result? My workshop: “It’s all about YOU – Marketing yourself and your work”
Participants in this hands-on workshop get to develop their own marketing timeline and action plan.
- you and your story
- market evaluation and timing
- tips for monitoring and recommendations on how and when to measure the outcome
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Margo Bates has over thirty-five years experience as a publicist, workshop presenter, writer, and photographer. Her works include fiction, non-fiction, and cookbooks. Margo is currently the president of Canadian Authors Vancouver. She serves nationally as the first vice-chair and is chair of two national committees: Marketing & Communications and Fundraising & Sponsorship.